KNOW THE MEDIA: What They Don’t Tell You
After more than a decade inside Australia’s biggest newsrooms – including Seven Network, Nine Network, Network 10, and executive producing news for Sunrise — Kezia Dawn is sharing the side of media most people never get to see.
As a journalist, producer, and media insider, she’s sat in the rooms where stories are chosen, headlines are shaped, and people are either positioned for visibility… or overlooked completely.
In this live webinar, Know the Media: What They Don’t Tell You, Kezia breaks down what actually makes the media pay attention, why most pitches fail before they’re even read, and the critical mistake that keeps so many founders, experts, and leaders invisible.
Because the truth is – visibility doesn’t start with pitching, it starts with clarity!
This session will shift the way you think about media, positioning, and personal visibility helping you move from “trying to get attention” to becoming someone the media instantly understands, remembers, and wants!!
Inside the session, you’ll learn:
- How the media actually decides what makes the cut
- The #1 reason most people get overlooked
- How to craft a message the media understands instantly
- How to position yourself before you ever pitch
- How to create a powerful 30-second “media-ready” positioning statement
- How to communicate your value with clarity and authority
- The simple 10-second test that reveals whether your message is actually clear
This is not theory, this is how the media really works behind closed doors.
Stop guessing, start showing up in a way the media can’t ignore!!